I often get asked questions that seem to recur through clients. I have compiled the most frequent asked questions here.
Every project is unique, so I tend not to give a fixed price. Plus I like to adapt my way of working depending on how the client prefers. Some clients want to get more involved than others. Some know what they want, and some they trust my work.
I like to allow 3 or 4 weeks to work in a brand. This way I have time to explore and gather the correct information.
It can be done faster, but you know... fast is not always best.
I always work closely with the client. The last think I want is to put a lot of time and effort and then not hit the spot.
That's why I always work on a few options and then work from there all the way to the end of the project. Together with the client.
It varies depending on the project and the time given. But as a general rule and in the ideal world goes like this.
Investigate to understand the problem. I ask many questions to gather as much information as I can to ensure I have all the pieces of the jigsaw. Always with an open mind.
Ideate. I start visualising the solutions that come to mind. Most times it begins with a pencil and paper. At some point, those ideas will go into a presentation to get the client involved. We'll work together with these options until they are happy.
Implement the ideas into the final deliveries. It can be from rolling out a brand through business cards and letterheads to get the final content into a brochure or website.
It's more a massive dislike than hate per se. The problem is that it's a font that has been overused and for the wrong reasons.
It was designed to be the voice of a comic paperclip not to write work emails.