Branding at the start of Q4

The last quarter of the year (aka Q4) in business is an important one. For one because it is time to see the efforts that you have put through the year and secondly because it is time to plan what we’ll be doing next year. But as a brand, what are the most important three things you should look out? …

Playing the creative dice

I found this game via one of the design blogs I read. The game is pretty simple. You build these two dices:  Then you just play with what you have at home. This is what happened when I played. Yes, I played alone! Is as good as playing with multiple players. So I got typography in the livingroom. I used the …

Connecting the dots by Steve Jobs

This video is a really inspirational speech for a Sunday. In fact, there are three extraordinary stories—one about connecting the dots, one about love and the last about death. These stories are about resilience and growth mindset. It’s an emotional speech, that shows three valuable lessons that Steve learned six years before he died. The whole lessons come to say: …

The Playground!

Creating content takes a massive amount of time. When you have to keep up with a Blog, Twitter, Instagram and Linkedin, I end up spending a lot of time in front of the computer writing and thinking about what to write. That is why I am making some changes on the blog, now called The Playground. I will still post …

What are the brand identity guidelines?

Brand guidelines are a set of rules and guidance on how you use the brand. In other words, it should be a manual for the company’s language. The use is for the brand owner but also for anyone else who works with that brand (e.g. designers, marketeers or employees). They can be a simple as showing the use of the …

Brand Strategy vs Brand Identity vs logo

Three concepts that often get mixed up. The way I see it is that branding is everything, brand identity is what you see, and the logo is the image of the name of a business. Branding is everything Branding is an emotional concept. It’s a connection with your customers and your business. I often say that we should be running …

Branding and Black Life Matters

It has been over a month, and a half since George Floyd died and seems like the souffle of good intentions is deflating a bit. Since then, I have been forming myself to become a helper and not part of the problem. One of the conversations I had lately was regarding the rebrand of Uncle Ben’s rice and Aunt Jemima’s …

Branding is as relevant as ever

The future of employment is changing dramatically. We will see more working from home and rise self-employment (from those who have been laid off). The competition will be fierce and branding won’t be an option, will be a must. The future is not coming. The future is shaped by those who tale action. This virus situation is going to stay …