effective-branding-learn-how-to-build-purpose-in-your-brand

Effective branding: Learn how to build purpose in your brand

The 14th of January I had the honour to talk at the London Chamber of Commerce and industry. It was a great opportunity to tell entrepreneurs how they can build a brand that means something to their customers. Here is the recording and below I have added the supporting materials to download.

The lack of leadership or lack of kindness?

I wrote this article a few months ago. When I wanted to press “send” and Dominic Cummings story came out. I rewrote some parts, and I was going to press “sent”, and the American elections started and I wanted to add some bits. Then Brexit, then lockdown 3. Today I am looking at the events happening in Washington, and I …

How to design a logo?

How to design a logo?

My friend, designer, posted the other day a instagram story on How to do design your logo. Here are here steps: Open Canva. Close it and call your designer. 😂 I many ways I do agree. But when someone hasn’t got the budget what I would recommend is to design something simple, that doesn’t compromise the future of your brand …

Why is design is important?

Design can be that scary word, where people will say: “Oh, I am not creative”. But can also be that brave profession where everyone gives it a stab: “My niece has a computer, she will design your logo”. I take time to educate your eye on design as a designer. But most people can perceive if something is a good …

Rebranding with a cheers

Last week I was invited by my friend and communications and marketing at Vinventions, in Spain. The format was a discussion on Instagram live, about rebranding in the world of wine (I mean wine and branding, doesn’t sound like heaven?). The conversation was great, and the questions that came out afterwards brought us a lot to think about and debate. …

Branding at the start of Q4

The last quarter of the year (aka Q4) in business is an important one. For one because it is time to see the efforts that you have put through the year and secondly because it is time to plan what we’ll be doing next year. But as a brand, what are the most important three things you should look out? …

Playing the creative dice

I found this game via one of the design blogs I read. The game is pretty simple. You build these two dices:  Then you just play with what you have at home. This is what happened when I played. Yes, I played alone! Is as good as playing with multiple players. So I got typography in the livingroom. I used the …

Connecting the dots by Steve Jobs

This video is a really inspirational speech for a Sunday. In fact, there are three extraordinary stories—one about connecting the dots, one about love and the last about death. These stories are about resilience and growth mindset. It’s an emotional speech, that shows three valuable lessons that Steve learned six years before he died. The whole lessons come to say: …

What are the brand identity guidelines?

Brand guidelines are a set of rules and guidance on how you use the brand. In other words, it should be a manual for the company’s language. The use is for the brand owner but also for anyone else who works with that brand (e.g. designers, marketeers or employees). They can be a simple as showing the use of the …