What are the brand identity guidelines?

Brand guidelines are a set of rules and guidance on how you use the brand. In other words, it should be a manual for the company’s language. The use is for the brand owner but also for anyone else who works with that brand (e.g. designers, marketeers or employees). They can be a simple as showing the use of the …

Brand Strategy vs Brand Identity vs logo

Three concepts that often get mixed up. The way I see it is that branding is everything, brand identity is what you see, and the logo is the image of the name of a business. Branding is everything Branding is an emotional concept. It’s a connection with your customers and your business. I often say that we should be running …

Branding and Black Life Matters

It has been over a month, and a half since George Floyd died and seems like the souffle of good intentions is deflating a bit. Since then, I have been forming myself to become a helper and not part of the problem. One of the conversations I had lately was regarding the rebrand of Uncle Ben’s rice and Aunt Jemima’s …

Branding is as relevant as ever

The future of employment is changing dramatically. We will see more working from home and rise self-employment (from those who have been laid off). The competition will be fierce and branding won’t be an option, will be a must. The future is not coming. The future is shaped by those who tale action. This virus situation is going to stay …

Reimagine the new normal. The responsibilities of brands.

Everybody is talking about the new normal. But how is it going to look it’s unknown because this new normal is still in the process of imagine. Everybody can be part of this creation, and everybody should be part of it. I will require innovation, in particular, the creation of unique ways of socialising and rebuilding an economic system. It …

OK, let’s be positive! Coronavirus will pass.

This week has been tough. The news flash of deaths and new cases didn’t contribute to keeping my usual positive outlook alive. I have panicked. I had insomnia, and I took some wrong decisions in a rush. I know the next few months will be bumpy, but I have to go back to my centre. Keep positive and understand the …