To brand or to re-brand? That is the question. What is the actual cost of branding and re-branding?

To brand or to re-brand? That is the question. What is the actual cost of branding and re-branding?

Reading Time: 2 minutes Branding is creating a representation of your business. Building your identity as a company, one that aligns your customer with what you do. Every business, including those who don’t think they have a brand, has a brand. Your name, the colours you use, your visual consistency or inconsistency are part of your brand. Re-branding is similar to the above, but …

Short term vs long term thinking

Reading Time: 3 minutes A tweet has a lifespan of 3 hours. The average time we spend looking at short stories on Instagram is 32 minutes (each story is 10 second, so at that time, we might watch 192 stories). No doubt this affects our attention span; mine certainly has. If you are old enough to remember life without mobiles, I used to spend …

The virus that set us apart

Signs of the times: a year of keeping distance

Reading Time: < 1 minute All these signs feel normal, but we were overwhelmed by them just under a year ago. We keep saying and thinking that when all this is over, we’ll be able to go back to what we know, but what if what we know never comes back? The thing is, some stuff will never be back, some will have to stay …

Sensory branding, five ideas to brand your business in all senses

Reading Time: 3 minutes Have you ever wondered why Starbucks or Apple have super fans? It’s not their name or their product (well partly it is). It’s their emotional connection with their customers. When you enter a Starbucks shop, the familiar smell and the shops’ look make you feel comfortable. It doesn’t matter if you are in Beijing or Barcelona; the familiarity is beyond …

effective-branding-learn-how-to-build-purpose-in-your-brand

Effective branding: Learn how to build purpose in your brand

Reading Time: < 1 minute The 14th of January I had the honour to talk at the London Chamber of Commerce and industry. It was a great opportunity to tell entrepreneurs how they can build a brand that means something to their customers. Here is the recording and below I have added the supporting materials to download.

The lack of leadership or lack of kindness?

Reading Time: 2 minutes I wrote this article a few months ago. When I wanted to press “send” and Dominic Cummings story came out. I rewrote some parts, and I was going to press “sent”, and the American elections started and I wanted to add some bits. Then Brexit, then lockdown 3. Today I am looking at the events happening in Washington, and I …

How to design a logo?

How to design a logo?

Reading Time: 2 minutes My friend, designer, posted the other day a instagram story on How to do design your logo. Here are here steps: Open Canva. Close it and call your designer. 😂 I many ways I do agree. But when someone hasn’t got the budget what I would recommend is to design something simple, that doesn’t compromise the future of your brand …