Everybody is talking about the new normal. But how is it going to look it’s unknown because this new normal is still in the process of imagine. Everybody can be part of this creation, and everybody should be part of it. I will require innovation, in particular, the creation of unique ways of socialising and rebuilding an economic system. It …
In the past two weeks, I tried to stop acting by inertia and fear. I looked at the problems I was going to face, and I had a lot of time to think who I was going to move things forwards. These are the steps I am taking and hoping most business will be able to use this information to …
We are a few weeks into this crisis. I had to stop because the shock and input I got from everywhere have been ginormous. In these few weeks, I have seen the best and the worst. And got me thinking about the importance to pause before pressing send, or saying something aloud. I have seen the true-colours of businesses. Businesses …
Is this the chance we have been waiting to change the world?
This week has been tough. The news flash of deaths and new cases didn’t contribute to keeping my usual positive outlook alive. I have panicked. I had insomnia, and I took some wrong decisions in a rush. I know the next few months will be bumpy, but I have to go back to my centre. Keep positive and understand the …
Often in meetings, social media or casual situations, I find people asking similar questions when I tell them that I am a brand designer. Branding is often underrated, and sometimes people things aren’t worth the investment. These are some of the FAQS about branding. 1. What is branding? My favourite answer is: Branding is everything to do with the emotional connection …
Branding is the representation of your business. Is how people see your company, that emotional connection.
Brand strategy is a plan. Is understanding why you are in business and your vision for the future. Then you have to find your customers, checking that there is enough market and know who they are.
Entrepreneurs know that finding customers is not something that happens when you start a business. You have yo move around and put yourself in front of your potential customer’s eyes.
If you were to build a house, you wouldn’t start with the windows. In branding, we usually start with the logo, but is there a better way?
