The virus that set us apart

Signs of the times: a year of keeping distance

Reading Time: < 1 minute All these signs feel normal, but we were overwhelmed by them just under a year ago. We keep saying and thinking that when all this is over, we’ll be able to go back to what we know, but what if what we know never comes back? The thing is, some stuff will never be back, some will have to stay …

What an honour to help my borough!

Reading Time: < 1 minute At the end of January, I had the honour to take part in a project which I felt very honoured to help. It’s a project for my local borough, The London Borough of Newham. The Project came from Lydia Thornley, who design the brand for the LGBT+ History Month and I was asked to help with some animations. With such …

Sensory branding, five ideas to brand your business in all senses

Reading Time: 3 minutes Have you ever wondered why Starbucks or Apple have super fans? It’s not their name or their product (well partly it is). It’s their emotional connection with their customers. When you enter a Starbucks shop, the familiar smell and the shops’ look make you feel comfortable. It doesn’t matter if you are in Beijing or Barcelona; the familiarity is beyond …

effective-branding-learn-how-to-build-purpose-in-your-brand

Effective branding: Learn how to build purpose in your brand

Reading Time: < 1 minute The 14th of January I had the honour to talk at the London Chamber of Commerce and industry. It was a great opportunity to tell entrepreneurs how they can build a brand that means something to their customers. Here is the recording and below I have added the supporting materials to download.

The lack of leadership or lack of kindness?

Reading Time: 2 minutes I wrote this article a few months ago. When I wanted to press “send” and Dominic Cummings story came out. I rewrote some parts, and I was going to press “sent”, and the American elections started and I wanted to add some bits. Then Brexit, then lockdown 3. Today I am looking at the events happening in Washington, and I …

How to design a logo?

How to design a logo?

Reading Time: 2 minutes My friend, designer, posted the other day a instagram story on How to do design your logo. Here are here steps: Open Canva. Close it and call your designer. 😂 I many ways I do agree. But when someone hasn’t got the budget what I would recommend is to design something simple, that doesn’t compromise the future of your brand …

Why is design is important?

Reading Time: 2 minutes Design can be that scary word, where people will say: “Oh, I am not creative”. But can also be that brave profession where everyone gives it a stab: “My niece has a computer, she will design your logo”. I take time to educate your eye on design as a designer. But most people can perceive if something is a good …

Rebranding with a cheers

Reading Time: 3 minutes Last week I was invited by my friend and communications and marketing at Vinventions, in Spain. The format was a discussion on Instagram live, about rebranding in the world of wine (I mean wine and branding, doesn’t sound like heaven?). The conversation was great, and the questions that came out afterwards brought us a lot to think about and debate. …

Branding at the start of Q4

Reading Time: < 1 minute The last quarter of the year (aka Q4) in business is an important one. For one because it is time to see the efforts that you have put through the year and secondly because it is time to plan what we’ll be doing next year. But as a brand, what are the most important three things you should look out? …