Entrepreneurs know that finding customers is not something that happens when you start a business. You have yo move around and put yourself in front of your potential customer’s eyes.
Branding like an architect
If you were to build a house, you wouldn’t start with the windows. In branding, we usually start with the logo, but is there a better way?
10 laws of branding
Branding is full of concepts and ideas. But following the laws of branding is the way to follow a strategy with a success plan.
Brand content: telling your story like a pro
Telling your brand story is not writing a novel and hope someone will read it. It’s about serving micro content that is interesting for the potential clients
3 trends on branding for 2020 and beyond
Now that we have closed the first decade of the millennia, we can say what a 10-year roller coaster!
How to identify your potential customer?
If you don’t know who are you selling to how are you going to sell it?
Five reasons why a business should not embrace Black Friday
Black Friday is one of those Sales that most business embrace… but is it that worth it?
The purpose-driven brands: why is it the future?
Brands have to change the way they are, not because the world requires this change, urgently but also society is changing and we need to evolve together.
A logo is not a brand
A business needs a brand, not only a logo. But do you know what is the difference?
What makes a good logo?
Do you know why do you remember a logo? It’s because is well-designed.