Branding is full of concepts and ideas. But following the laws of branding is the way to follow a strategy with a success plan.
Telling your brand story is not writing a novel and hope someone will read it. It’s about serving micro content that is interesting for the potential clients
Now that we have closed the first decade of the millennia, we can say what a 10-year roller coaster!
If you don’t know who are you selling to how are you going to sell it?
Black Friday is one of those Sales that most business embrace… but is it that worth it?
Brands have to change the way they are, not because the world requires this change, urgently but also society is changing and we need to evolve together.
A business needs a brand, not only a logo. But do you know what is the difference?
Do you know why do you remember a logo? It’s because is well-designed.
Rebranding is something a business has to consider. But, when is time for a rebrand?
The way we attract and nurture a Millennial is different than how we do it with a baby boomer or a GenX.