Playing the creative dice

Reading Time: < 1 minute I found this game via one of the design blogs I read. The game is pretty simple. You build these two dices:  Then you just play with what you have at home. This is what happened when I played. Yes, I played alone! Is as good as playing with multiple players. So I got typography in the livingroom. I used the …

Connecting the dots by Steve Jobs

Reading Time: < 1 minute This video is a really inspirational speech for a Sunday. In fact, there are three extraordinary stories—one about connecting the dots, one about love and the last about death. These stories are about resilience and growth mindset. It’s an emotional speech, that shows three valuable lessons that Steve learned six years before he died. The whole lessons come to say: …

What are the brand identity guidelines?

Reading Time: 3 minutes Brand guidelines are a set of rules and guidance on how you use the brand. In other words, it should be a manual for the company’s language. The use is for the brand owner but also for anyone else who works with that brand (e.g. designers, marketeers or employees). They can be a simple as showing the use of the …

Brand Strategy vs Brand Identity vs logo

Reading Time: 2 minutes Three concepts that often get mixed up. The way I see it is that branding is everything, brand identity is what you see, and the logo is the image of the name of a business. Branding is everything Branding is an emotional concept. It’s a connection with your customers and your business. I often say that we should be running …

Branding and Black Life Matters

Reading Time: 2 minutes It has been over a month, and a half since George Floyd died and seems like the souffle of good intentions is deflating a bit. Since then, I have been forming myself to become a helper and not part of the problem. One of the conversations I had lately was regarding the rebrand of Uncle Ben’s rice and Aunt Jemima’s …

Branding is as relevant as ever

Reading Time: 2 minutes The future of employment is changing dramatically. We will see more working from home and rise self-employment (from those who have been laid off). The competition will be fierce and branding won’t be an option, will be a must. The future is not coming. The future is shaped by those who tale action. This virus situation is going to stay …

Once upon a time, storytelling. Five formulas to engage your audience with your brand.

Reading Time: 3 minutes Many people ask me how they can tell their brand story. It is not that different than the stories, we, humans have told since ancient times we have been telling stories, mythologies and legends.  Why is storytelling important for a brand? Memorable Stories are more memorable than facts. Remember in History lessons, how you could remember the story but always …

Reimagine the new normal. The responsibilities of brands.

Reading Time: 2 minutes Everybody is talking about the new normal. But how is it going to look it’s unknown because this new normal is still in the process of imagine. Everybody can be part of this creation, and everybody should be part of it. I will require innovation, in particular, the creation of unique ways of socialising and rebuilding an economic system. It …