Branding for impostor syndrome and other techniques

Again, impostor syndrome seems to be a buzzword at the moment, but it is not new. You can track articles talking about it since 1978.

Having worked with many businesses, colleagues and entrepreneurs, I have seen one common thing, we are all winging it. So stop worrying about it. Even Jodie Foster has confessed to suffering impostor syndrome at some point.

For years I used branding to hide from my impostor syndrome. I used to be called Pixel and ink and pretended to be an agency. True, I had the ambition to become one. But, life happens, pandemics came, the economic crisis affecting the markets and makes me realise that I didn’t want to be a conventional agency. But that is another story.

Then I embraced that I am far from perfect and used my limitations as an engine for improving. So rebranded as me. That rebrand was the thing that brought my confidence back. I look professional because I am a professional. It’s a more personal and approachable agency because that is how I was with Pixel and ink.

So how did branding help fighting my impostor syndrome?

Get your confidence back

Having a brand gives you confidence. When you have a brand that supports what you do, that brand empowers you. Gives you the authority that you might need to take the bull by the horns.

Connect with who really care about you

People look at you with admiration. When you have a good brand that connects with your customers, these will connect with you. Recognise you as their to-go service or product.

Stay beta

Embrace the self-doubts to keep trying new things and give your brand an “I’m on top of things” feel. A business is never complete, and so it does the brand that comes with it.

Dalí said once: “Have no fear of perfection – you’ll never reach it.” – I can agree more (also would be weird to contradict a genius). Perfection is impossible to reach because you can constantly improve. What you can do is making things better, slowly but surely.

When a client comes to me for a website, I always say that it is better to have a smaller site that looks finished than a significant and perfect one that will never launch. So… start, this is the keyword, small and grow slowly.

Don’t hide, be accountable

One of my most significant impostor syndrome moments is when I talk about sustainability or kind business. Because I don’t feel I have the authority, knowledge of structure in place. But what is essential is to be honest, and tell people you are on in. I am currently having an extensive review with The Circular Life, and one of the exercises I have to do (watch this space) is to set a goals and achievements page on my website to be accountable for what I am preaching. So please don’t be ashamed to say I am on it, because this is what your customers care about.

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