Covid Saver

Track and trace sucks: but how can we solve it?

Reading Time: 3 minutes We all know Track and trace is s**t. It’s a useless system because a few people are following it. The app is far from “world-beating”. The government has destroyed the trust by going to Barnard Castle and all the other shambles and the public… We are exhausted and confused. When I returned from Spain (a much-needed trip after one year …

Queuing for your brand: why people are willing to wait or not?

Queuing for your brand: why people are willing to wait or not?

Reading Time: 2 minutes This summer, I managed to climb the Watkin’s Path to Snowdon Mountain. When I got to the top, people were queuing to get to the summit platform. I did too, and the reason was simple As I got all the way here, I might as well wait 20 minutes and do the photo at the top. It was incredible to …

Storytelling: keep your clients engaged

Reading Time: 2 minutes Have you ever wondered why people are addicted to the news? Because they tell stories. Have you noticed how people love a conspiracy theory? Because they are unbelievable stories. Storytelling is one of the most powerful tools you can use to engage with your audience. How can you be compelling and tell a good one? You can read this post …

Brand oboarding

Brand onboarding: don’t miss that opportunity

Reading Time: 2 minutes Brand onboarding can come in many shapes and formats. But the idea is to give a tour around your brand to bring people up to speed with the brand. Run them through who you are, who is your customer, what makes you unique. Explain the guidelines (logo, colours, fonts…).

To brand or to re-brand? That is the question. What is the actual cost of branding and re-branding?

To brand or to re-brand? That is the question. What is the actual cost of branding and re-branding?

Reading Time: 2 minutes Branding is creating a representation of your business. Building your identity as a company, one that aligns your customer with what you do. Every business, including those who don’t think they have a brand, has a brand. Your name, the colours you use, your visual consistency or inconsistency are part of your brand. Re-branding is similar to the above, but …

Sensory branding, five ideas to brand your business in all senses

Reading Time: 3 minutes Have you ever wondered why Starbucks or Apple have super fans? It’s not their name or their product (well partly it is). It’s their emotional connection with their customers. When you enter a Starbucks shop, the familiar smell and the shops’ look make you feel comfortable. It doesn’t matter if you are in Beijing or Barcelona; the familiarity is beyond …