Covid Saver

Track and trace sucks: but how can we solve it?

Reading Time: 3 minutes We all know Track and trace is s**t. It’s a useless system because a few people are following it. The app is far from “world-beating”. The government has destroyed the trust by going to Barnard Castle and all the other shambles and the public… We are exhausted and confused. When I returned from Spain (a much-needed trip after one year …

The life-changing magic of carrying a notebook: how to stay creative

Reading Time: 2 minutes Just to be clear! EVERYBODY is creative. Creativity comes in all shapes and forms. You don’t need to be a designer or an artist to be creative. One of my favourite stories is when a group of doctors took inspiration from Formula1 boxes to adapt similar speedy techniques to transfer patients from the bed to the operation theatre. If that …

Sensory branding, five ideas to brand your business in all senses

Reading Time: 3 minutes Have you ever wondered why Starbucks or Apple have super fans? It’s not their name or their product (well partly it is). It’s their emotional connection with their customers. When you enter a Starbucks shop, the familiar smell and the shops’ look make you feel comfortable. It doesn’t matter if you are in Beijing or Barcelona; the familiarity is beyond …

Playing the creative dice

Reading Time: < 1 minute I found this game via one of the design blogs I read. The game is pretty simple. You build these two dices:  Then you just play with what you have at home. This is what happened when I played. Yes, I played alone! Is as good as playing with multiple players. So I got typography in the livingroom. I used the …