BTW, be careful using acronyms!

Reading Time: 2 minutes A few weeks back, a client sent a brief. It had quite a few acronyms, and most of them related to my industry, despite I didn’t know them. So I had to Google them. TOV – Tomatoes on vine – That kind of fits in the sentence (not 🤔) It was my friend and colleague that corrected me and said, Tone …

Short term vs long term thinking

Reading Time: 3 minutes A tweet has a lifespan of 3 hours. The average time we spend looking at short stories on Instagram is 32 minutes (each story is 10 second, so at that time, we might watch 192 stories). No doubt this affects our attention span; mine certainly has. If you are old enough to remember life without mobiles, I used to spend …

effective-branding-learn-how-to-build-purpose-in-your-brand

Effective branding: Learn how to build purpose in your brand

Reading Time: < 1 minute The 14th of January I had the honour to talk at the London Chamber of Commerce and industry. It was a great opportunity to tell entrepreneurs how they can build a brand that means something to their customers. Here is the recording and below I have added the supporting materials to download.

Connecting the dots by Steve Jobs

Reading Time: < 1 minute This video is a really inspirational speech for a Sunday. In fact, there are three extraordinary stories—one about connecting the dots, one about love and the last about death. These stories are about resilience and growth mindset. It’s an emotional speech, that shows three valuable lessons that Steve learned six years before he died. The whole lessons come to say: …