Reading Time: 2 minutes Have you ever wondered why people are addicted to the news? Because they tell stories. Have you noticed how people love a conspiracy theory? Because they are unbelievable stories. Storytelling is one of the most powerful tools you can use to engage with your audience. How can you be compelling and tell a good one? You can read this post …
Reading Time: 2 minutes Just to be clear! EVERYBODY is creative. Creativity comes in all shapes and forms. You don’t need to be a designer or an artist to be creative. One of my favourite stories is when a group of doctors took inspiration from Formula1 boxes to adapt similar speedy techniques to transfer patients from the bed to the operation theatre. If that …
Reading Time: 2 minutes Again, impostor syndrome seems to be a buzzword at the moment, but it is not new. You can track articles talking about it since 1978.
Reading Time: 2 minutes A few weeks back, a client sent a brief. It had quite a few acronyms, and most of them related to my industry, despite I didn’t know them. So I had to Google them. TOV – Tomatoes on vine – That kind of fits in the sentence (not 🤔) It was my friend and colleague that corrected me and said, Tone …
Reading Time: 2 minutes Branding is creating a representation of your business. Building your identity as a company, one that aligns your customer with what you do. Every business, including those who don’t think they have a brand, has a brand. Your name, the colours you use, your visual consistency or inconsistency are part of your brand. Re-branding is similar to the above, but …
Reading Time: 3 minutes ⭐️ This article comes with a little present: read to the end!⭐️ Branding is not just a logo. Branding is… a whole experience. Let me tell you a little story, and then we will dissect it into the brand stages. Daniel is on the train (this story happens in non-pandemic times) reading a Timeout magazine. An article says: Best 4 …
Reading Time: < 1 minute All these signs feel normal, but we were overwhelmed by them just under a year ago. We keep saying and thinking that when all this is over, we’ll be able to go back to what we know, but what if what we know never comes back? The thing is, some stuff will never be back, some will have to stay …
Reading Time: 3 minutes Have you ever wondered why Starbucks or Apple have super fans? It’s not their name or their product (well partly it is). It’s their emotional connection with their customers. When you enter a Starbucks shop, the familiar smell and the shops’ look make you feel comfortable. It doesn’t matter if you are in Beijing or Barcelona; the familiarity is beyond …
Reading Time: 2 minutes I wrote this article a few months ago. When I wanted to press “send” and Dominic Cummings story came out. I rewrote some parts, and I was going to press “sent”, and the American elections started and I wanted to add some bits. Then Brexit, then lockdown 3. Today I am looking at the events happening in Washington, and I …
Reading Time: 2 minutes Design can be that scary word, where people will say: “Oh, I am not creative”. But can also be that brave profession where everyone gives it a stab: “My niece has a computer, she will design your logo”. I take time to educate your eye on design as a designer. But most people can perceive if something is a good …