Storytelling: keep your clients engaged

Have you ever wondered why people are addicted to the news? Because they tell stories. Have you noticed how people love a conspiracy theory? Because they are unbelievable stories. Storytelling is one of the most powerful tools you can use to engage with your audience. How can you be compelling and tell a good one? You can read this post …

The life-changing magic of carrying a notebook: how to stay creative

Just to be clear! EVERYBODY is creative. Creativity comes in all shapes and forms. You don’t need to be a designer or an artist to be creative. One of my favourite stories is when a group of doctors took inspiration from Formula1 boxes to adapt similar speedy techniques to transfer patients from the bed to the operation theatre. If that …

BTW, be careful using acronyms!

A few weeks back, a client sent a brief. It had quite a few acronyms, and most of them related to my industry, despite I didn’t know them. So I had to Google them. TOV – Tomatoes on vine – That kind of fits in the sentence (not 🤔) It was my friend and colleague that corrected me and said, Tone …

To brand or to re-brand? That is the question. What is the actual cost of branding and re-branding?

To brand or to re-brand? That is the question. What is the actual cost of branding and re-branding?

Branding is creating a representation of your business. Building your identity as a company, one that aligns your customer with what you do. Every business, including those who don’t think they have a brand, has a brand. Your name, the colours you use, your visual consistency or inconsistency are part of your brand. Re-branding is similar to the above, but …

Sensory branding, five ideas to brand your business in all senses

Have you ever wondered why Starbucks or Apple have super fans? It’s not their name or their product (well partly it is). It’s their emotional connection with their customers. When you enter a Starbucks shop, the familiar smell and the shops’ look make you feel comfortable. It doesn’t matter if you are in Beijing or Barcelona; the familiarity is beyond …

The lack of leadership or lack of kindness?

I wrote this article a few months ago. When I wanted to press “send” and Dominic Cummings story came out. I rewrote some parts, and I was going to press “sent”, and the American elections started and I wanted to add some bits. Then Brexit, then lockdown 3. Today I am looking at the events happening in Washington, and I …

Why is design is important?

Design can be that scary word, where people will say: “Oh, I am not creative”. But can also be that brave profession where everyone gives it a stab: “My niece has a computer, she will design your logo”. I take time to educate your eye on design as a designer. But most people can perceive if something is a good …