Why should you carry a notebook?

Reading Time: 2 minutes How often has it happened to you that you think something is really good, and when it is gone after a few minutes or hours? If you only carried a notebook, then.  😜 I have been carrying a notebook in my trousers pocket for many years. And I always make sure that it is to hand when I’m in bed. …

The life-changing magic of carrying a notebook: how to stay creative

Reading Time: 2 minutes Just to be clear! EVERYBODY is creative. Creativity comes in all shapes and forms. You don’t need to be a designer or an artist to be creative. One of my favourite stories is when a group of doctors took inspiration from Formula1 boxes to adapt similar speedy techniques to transfer patients from the bed to the operation theatre. If that …

5 ideas to find your business purpose

Reading Time: 3 minutes Purpose is not only to get aligned with your customer, but it’s also a guide for business owners to know where to head to.

What are the brand identity guidelines?

Reading Time: 3 minutes Brand guidelines are a set of rules and guidance on how you use the brand. In other words, it should be a manual for the company’s language. The use is for the brand owner but also for anyone else who works with that brand (e.g. designers, marketeers or employees). They can be a simple as showing the use of the …

Once upon a time, storytelling. Five formulas to engage your audience with your brand.

Reading Time: 3 minutes Many people ask me how they can tell their brand story. It is not that different than the stories, we, humans have told since ancient times we have been telling stories, mythologies and legends.  Why is storytelling important for a brand? Memorable Stories are more memorable than facts. Remember in History lessons, how you could remember the story but always …

Reimagine the new normal. The responsibilities of brands.

Reading Time: 2 minutes Everybody is talking about the new normal. But how is it going to look it’s unknown because this new normal is still in the process of imagine. Everybody can be part of this creation, and everybody should be part of it. I will require innovation, in particular, the creation of unique ways of socialising and rebuilding an economic system. It …