Why should you carry a notebook?

How often has it happened to you that you think something is really good, and when it is gone after a few minutes or hours? If you only carried a notebook, then.  😜 I have been carrying a notebook in my trousers pocket for many years. And I always make sure that it is to hand when I’m in bed. …

The life-changing magic of carrying a notebook: how to stay creative

Just to be clear! EVERYBODY is creative. Creativity comes in all shapes and forms. You don’t need to be a designer or an artist to be creative. One of my favourite stories is when a group of doctors took inspiration from Formula1 boxes to adapt similar speedy techniques to transfer patients from the bed to the operation theatre. If that …

What are the brand identity guidelines?

Brand guidelines are a set of rules and guidance on how you use the brand. In other words, it should be a manual for the company’s language. The use is for the brand owner but also for anyone else who works with that brand (e.g. designers, marketeers or employees). They can be a simple as showing the use of the …

Reimagine the new normal. The responsibilities of brands.

Everybody is talking about the new normal. But how is it going to look it’s unknown because this new normal is still in the process of imagine. Everybody can be part of this creation, and everybody should be part of it. I will require innovation, in particular, the creation of unique ways of socialising and rebuilding an economic system. It …