EOD

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End of the day

FYI

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For your information

EDO

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End of the Day

ETA

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Estimated time of arrival. Not to be confused with the Basque terrorist group.

CTA

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Call to action, most times is also as know as a button.

ROI

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Return on investment

TOV

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Tone of voice: The way you speak and show personality.

brand equity

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Brand equity is the value that a company generates from being a recognizable name when compared to a generic equivalent. Is basically the heritage built through the years (recognition, loyalty and authority).