End of the day
For your information
End of the Day
Estimated time of arrival. Not to be confused with the Basque terrorist group.
Call to action, most times is also as know as a button.
Return on investment
Tone of voice: The way you speak and show personality.
Brand equity is the value that a company generates from being a recognizable name when compared to a generic equivalent. Is basically the heritage built through the years (recognition, loyalty and authority).