Apricus

Branding and graphic design

Apricus work is focusing on putting together the missing pieces between businesses and mental health. Their work breaks stigmas that come with unseen illnesses by employers, such as autism or depression.

This design option wasn’t the chosen one for Apricus, but I loved the business and this concept. Apricus means sun, and their job is to shine the stigma of mental health at the workplace. The idea behind the logo and the whole brand was to show a circle (symbolising the sun) made of pieces. The gold colours and turquoise represent the shining sun in the sky and give a high-end finish to the brand.