When I got the brief from Paul, he mentioned that their most significant difference between what Novum office offers versus a most conventional office search consultancy was that their expertise was siding the searcher instead of the landlord.
I thought this brand was Paul was the opposite of regular; Novum was the night of the day. That was the central concept of the brand. Hence I used dark colours, also because we wanted a masculine look.
I developed the logo with an imagotype element that feels the spelling of Novum, in moon phases. And we looked for imagery that was consistent with the brand.
I am very proud of this brand project as it’s a statement to a business that questions the status quo.