I can take an idea all the way to live.
Packs for the new normal
Coronavirus has shaken us all. Work has dried out. Everybody is in isolation and scared of what's going to happen. I'm not naive. I know the virus is going to be a long term problem that will last months before we can go back out in standard terms. And then I see the coronavirus has a long tail in the form of an economic crisis.
But we must keep positive! New opportunities will arrive. No doubt, we all have to reinvent businesses and keep them going through these tough times. And we must be here for each other.
If your business is not online might struggle in the new normal that will get established after Coronavirus. I have put together this pack for companies with low budgets but the urgency to have a site that looks professional and branded.
Now more than ever is the time to sell online. We are confined, and people will get used to the convenience. Plan your business continuity having your product online.
Branding and strategy
Branding is far more than a logo. It's anything that glues your business with your customers. From your beliefs to the way you speak to your customers. From which social media you hang out to the way you look. Always with the customer in mind and ensuring your brand appeals to them. This is brand strategy in a nutshell.
- Brand assessment
- Brand strategy and roadmap
- Brand purpose
- Tone of voice
- Brand name and Taglines
- Tagline development
- Logo and visual identity
- Colour palette
- Environment branding
- Brand identity guidelines
- Product packaging
- Branded print materials
- Brand management
Creating a coherent and consistent visual story for your business, in all media, is only achieved when you look at the design from the strategy. Putting things pretty is the easy bit, what is essential is to put them in a way that makes sense for the brand, and it is functional for the end-user.
- Branded packaging
- Annual reports
- Company literature
- Print management solutions
- Website e-commerce, Landing pages, Microsites
- Social media branding and visuals
- Digital advertising visuals
- Training and workshops
Brand management and art direction
To keep the brand in peoples mind, your brand has to maintain overall consistency. When many people manage your brand, many perspectives are projective. Having a creative director who oversees the brand is the way forward to create the brand experience that your customers expect.
- Lead the development of print and digital campaigns
- Oversee art work and direct teams
- Direct photoshoots
- Oversee and manage the creative process
- Provide consultancy and insight
- Liaise with suppliers, agencies, freelancers and other departments
When a brand strategy is set up, it is the time to raise your profile. Attracting customers with a coherent strategy is much more useful than drawing them with a reactive plan.
- Email marketing
- Direct mail
- Promotional material
- PR and Marketing