Last week I was invited by my friend and communications and marketing at Vinventions, in Spain. The format was a discussion on Instagram live, about rebranding in the world of wine (I mean wine and branding, doesn’t sound like heaven?). The conversation was great, and the questions that came out afterwards brought us a lot to think about and debate. …
In the past two weeks, I tried to stop acting by inertia and fear. I looked at the problems I was going to face, and I had a lot of time to think who I was going to move things forwards. These are the steps I am taking and hoping most business will be able to use this information to …
Often in meetings, social media or casual situations, I find people asking similar questions when I tell them that I am a brand designer. Branding is often underrated, and sometimes people things aren’t worth the investment. These are some of the FAQS about branding. 1. What is branding? My favourite answer is: Branding is everything to do with the emotional connection …
Branding is the representation of your business. Is how people see your company, that emotional connection.
Brand strategy is a plan. Is understanding why you are in business and your vision for the future. Then you have to find your customers, checking that there is enough market and know who they are.
If you were to build a house, you wouldn’t start with the windows. In branding, we usually start with the logo, but is there a better way?
Branding is full of concepts and ideas. But following the laws of branding is the way to follow a strategy with a success plan.
Telling your brand story is not writing a novel and hope someone will read it. It’s about serving micro content that is interesting for the potential clients
Now that we have closed the first decade of the millennia, we can say what a 10-year roller coaster!
If you don’t know who are you selling to how are you going to sell it?