Reading Time: 3 minutes ⭐️ This article comes with a little present: read to the end!⭐️ Branding is not just a logo. Branding is… a whole experience. Let me tell you a little story, and then we will dissect it into the brand stages. Daniel is on the train (this story happens in non-pandemic times) reading a Timeout magazine. An article says: Best 4 …
Reading Time: 3 minutes Have you ever wondered why Starbucks or Apple have super fans? It’s not their name or their product (well partly it is). It’s their emotional connection with their customers. When you enter a Starbucks shop, the familiar smell and the shops’ look make you feel comfortable. It doesn’t matter if you are in Beijing or Barcelona; the familiarity is beyond …
Reading Time: 2 minutes The future of employment is changing dramatically. We will see more working from home and rise self-employment (from those who have been laid off). The competition will be fierce and branding won’t be an option, will be a must. The future is not coming. The future is shaped by those who tale action. This virus situation is going to stay …
Reading Time: 4 minutes Often in meetings, social media or casual situations, I find people asking similar questions when I tell them that I am a brand designer. Branding is often underrated, and sometimes people things aren’t worth the investment. These are some of the FAQS about branding. 1. What is branding? My favourite answer is: Branding is everything to do with the emotional connection …
Reading Time: 3 minutes Branding is the representation of your business. Is how people see your company, that emotional connection.
Reading Time: 2 minutes If you were to build a house, you wouldn’t start with the windows. In branding, we usually start with the logo, but is there a better way?
Reading Time: 5 minutes Branding is full of concepts and ideas. But following the laws of branding is the way to follow a strategy with a success plan.
Reading Time: 3 minutes Telling your brand story is not writing a novel and hope someone will read it. It’s about serving micro content that is interesting for the potential clients
Reading Time: 2 minutes Now that we have closed the first decade of the millennia, we can say what a 10-year roller coaster!
Reading Time: 2 minutes Brands have to change the way they are, not because the world requires this change, urgently but also society is changing and we need to evolve together.