Reading Time: 2 minutes What you need is a brand not just a logo. COVID has changed the game rules. The furlough scheme has enabled people to work on those side projects and convert them into businesses. Through the past year, I have been honoured to get involved in new business branding as well as offering consultancy to businesses that are starting. Often the …
Reading Time: 3 minutes Have you ever wondered why Starbucks or Apple have super fans? It’s not their name or their product (well partly it is). It’s their emotional connection with their customers. When you enter a Starbucks shop, the familiar smell and the shops’ look make you feel comfortable. It doesn’t matter if you are in Beijing or Barcelona; the familiarity is beyond …
Reading Time: < 1 minute The last quarter of the year (aka Q4) in business is an important one. For one because it is time to see the efforts that you have put through the year and secondly because it is time to plan what we’ll be doing next year. But as a brand, what are the most important three things you should look out? …
Reading Time: 2 minutes Changes in our businesses is a must, experts say that what we do in the next 5 moths will determine the next 5 years.
Reading Time: 5 minutes In the past two weeks, I tried to stop acting by inertia and fear. I looked at the problems I was going to face, and I had a lot of time to think who I was going to move things forwards. These are the steps I am taking and hoping most business will be able to use this information to …
Reading Time: < 1 minute Is this the chance we have been waiting to change the world?
Reading Time: 2 minutes This week has been tough. The news flash of deaths and new cases didn’t contribute to keeping my usual positive outlook alive. I have panicked. I had insomnia, and I took some wrong decisions in a rush. I know the next few months will be bumpy, but I have to go back to my centre. Keep positive and understand the …
Reading Time: 3 minutes Branding is the representation of your business. Is how people see your company, that emotional connection.
Reading Time: 2 minutes Entrepreneurs know that finding customers is not something that happens when you start a business. You have yo move around and put yourself in front of your potential customer’s eyes.
Reading Time: 2 minutes Black Friday is one of those Sales that most business embrace… but is it that worth it?