Sensory branding, five ideas to brand your business in all senses

Reading Time: 3 minutes Have you ever wondered why Starbucks or Apple have super fans? It’s not their name or their product (well partly it is). It’s their emotional connection with their customers. When you enter a Starbucks shop, the familiar smell and the shops’ look make you feel comfortable. It doesn’t matter if you are in Beijing or Barcelona; the familiarity is beyond …

Branding at the start of Q4

Reading Time: < 1 minute The last quarter of the year (aka Q4) in business is an important one. For one because it is time to see the efforts that you have put through the year and secondly because it is time to plan what we’ll be doing next year. But as a brand, what are the most important three things you should look out? …

OK, let’s be positive! Coronavirus will pass.

Reading Time: 2 minutes This week has been tough. The news flash of deaths and new cases didn’t contribute to keeping my usual positive outlook alive. I have panicked. I had insomnia, and I took some wrong decisions in a rush. I know the next few months will be bumpy, but I have to go back to my centre. Keep positive and understand the …