Reading Time: 3 minutes ⭐️ This article comes with a little present: read to the end!⭐️ Branding is not just a logo. Branding is… a whole experience. Let me tell you a little story, and then we will dissect it into the brand stages. Daniel is on the train (this story happens in non-pandemic times) reading a Timeout magazine. An article says: Best 4 …
Showing the true-colours in time of crisis: 5 tips for communicating from your brand essence
Reading Time: 2 minutes We are a few weeks into this crisis. I had to stop because the shock and input I got from everywhere have been ginormous. In these few weeks, I have seen the best and the worst. And got me thinking about the importance to pause before pressing send, or saying something aloud. I have seen the true-colours of businesses. Businesses …