Sensory branding, five ideas to brand your business in all senses

Reading Time: 3 minutes Have you ever wondered why Starbucks or Apple have super fans? It’s not their name or their product (well partly it is). It’s their emotional connection with their customers. When you enter a Starbucks shop, the familiar smell and the shops’ look make you feel comfortable. It doesn’t matter if you are in Beijing or Barcelona; the familiarity is beyond …

Why is design is important?

Reading Time: 2 minutes Design can be that scary word, where people will say: “Oh, I am not creative”. But can also be that brave profession where everyone gives it a stab: “My niece has a computer, she will design your logo”. I take time to educate your eye on design as a designer. But most people can perceive if something is a good …