Reading Time: 2 minutes What you need is a brand not just a logo. COVID has changed the game rules. The furlough scheme has enabled people to work on those side projects and convert them into businesses. Through the past year, I have been honoured to get involved in new business branding as well as offering consultancy to businesses that are starting. Often the …
A logo is not a brand
Reading Time: < 1 minute A business needs a brand, not only a logo. But do you know what is the difference?
What makes a good logo?
Reading Time: 2 minutes Do you know why do you remember a logo? It’s because is well-designed.