To brand or to re-brand? That is the question. What is the actual cost of branding and re-branding?

To brand or to re-brand? That is the question. What is the actual cost of branding and re-branding?

Reading Time: 2 minutes Branding is creating a representation of your business. Building your identity as a company, one that aligns your customer with what you do. Every business, including those who don’t think they have a brand, has a brand. Your name, the colours you use, your visual consistency or inconsistency are part of your brand. Re-branding is similar to the above, but …