Last week I was invited by my friend and communications and marketing at Vinventions, in Spain. The format was a discussion on Instagram live, about rebranding in the world of wine (I mean wine and branding, doesn’t sound like heaven?). The conversation was great, and the questions that came out afterwards brought us a lot to think about and debate. …
Branding is the representation of your business. Is how people see your company, that emotional connection.
If you were to build a house, you wouldn’t start with the windows. In branding, we usually start with the logo, but is there a better way?
Telling your brand story is not writing a novel and hope someone will read it. It’s about serving micro content that is interesting for the potential clients
Now that we have closed the first decade of the millennia, we can say what a 10-year roller coaster!
Brands have to change the way they are, not because the world requires this change, urgently but also society is changing and we need to evolve together.